MEAN GIRLS: THE MOVIE & MORE

Mean Girls: The Movie & More was a brand new experiential event for Paramount Network, launched in London for the international stage in order to celebrate this iconic movie’s 15 year anniversary.

I was Lead Creative, responsible for creating all the on-site branding, the ticket launch commercial and all on-air promotional material, including sponsorship idents.

The event featured photo ops based on key scenes from the film, themed food and drink, and an exclusive screening on a massive 8K screen, all within a fully branded, immersive environment based on the Spring Fling at the end of the film, giving fans and celebrity guests everything they needed to immerse themselves into the world of one of their all-time favourite movies - and to post thousands of selfies, organically promoting the arrival of Paramount Network in the UK.

Creative Director: Alex Norris // Design: Maya Raviv // Event Partners: Luna Cinema // Production: Paramount Network International // Marketing Lead: Gerald Biart // Press & PR Lead: Amanda Browne