DESPERATE MEASURES
Desperate Measures was a brand new original four-part drama for Channel 5 which demanded a promotional campaign with media spend behind it. This called for an extensive promotional campaign, including multiple durations, executions and channel idents - along with striking key art that was picked up by the nation’s press.
As Lead Creative I was responsible for all elements and deliverables, making stand-out work that resulted in notable internal accolades from all stakeholders and excellent ratings.
Creative Director: Alex Norris // Senior Designer: Richie Nolan // Producer: James Botting
